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Business Plan of ABC Security (Pty) Ltd.
TABLE OF CONTENTS
1. Introduction ................................................................................................................................................ 3
1.1 Business Concept ............................................................................................................................. 3
2. Vision, Purpose, Goals and Values ........................................................................................................ 4
2.1 Vision ................................................................................................................................................... 4
2.2 Mission ................................................................................................................................................. 4
2.3 Goals ................................................................................................................................................... 4
2.4 Values ................................................................................................................................................. 5
3. Business Model ........................................................................................................................................... 5
3.1 Operational Industry ........................................................................................................................ 5
3.2 Services ............................................................................................................................................... 5
3.3 Business Operational Strategy ........................................................................................................ 6
3.3.1 Marketing Strategy................................................................................................................... 6
3.3.2 Sales Department Strategy .................................................................................................... 7
3.3.3 Operations Department Strategy ......................................................................................... 9
3.4 Operations Diagram ...................................................................................................................... 10
3.5 Industry Analysis .............................................................................................................................. 10
3.6 Target Market .................................................................................................................................. 11
3.7 Competitive Advantage .............................................................................................................. 13
4 SWOT Analysis .......................................................................................................................................... 13
5 Organisational Chart .............................................................................................................................. 16
6 General Information ............................................................................................................................... 17
6.1 Compliance..................................................................................................................................... 17
6.2 Ownership ........................................................................................................................................ 18
7 Financial Plan ........................................................................................................................................... 18
7.1 (5) Year Financial Assumption ...................................................................................................... 18