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1.0 Executive Summary
YOUR COMPANY is a start-up security corporation offering an extensive line of security and personal protection services. The firm consists of
four principal officers with a combined industry experience of over 45 years. The company was formed to take advantage of the significant
weakness and inadequacies in local, regional, and national security and protection companies in terms of professionalism, quality, and customer
satisfaction.
YOUR COMPANY will be created as a Massachusetts S corporation based in Suffolk County. The firm will be owned and operated by its principal
investors. Our primary office will be located in Boston, Massachusetts with satellite offices in Springfield, MA and Providence Rhode Island.
Our firm’s primary target market will be the Boston Metro Region, with a focus market segment within our geographic market that will include
residential/commercial facilities, personal protection for high profile, high risk, individuals, and security consulting and training services.
Industry competition comes in several forms, typically defined by firm size and scope of service line. Our most significant competition will be
small to mid-sized agencies that operate in a narrow market of the Boston Metro Region. We have identified four competitors that are
considered closely matched to our firm based on size and service line. However, none of the competitors analyzed in this business plan, or
otherwise, offer the extensive line of services that our firm offers, nor are they client-centric in their market approach. YOUR COMPANY will
capitalize on the significant weakness of our direct competitors to establish our firm as a market leader. There are also large, well known security
firms such as DEF Securities, XYZ Inc., etc. These companies are generalist in nature and do not focus on a niche market. Furthermore, they tend
to employ agents who have limited experience, suffer from high turnover rates, and are focused on servicing a high volume of clients. As a
result, these larger competitors tend to take a “mass production” approach towards the industry and lack customer focus in their service
delivery.
The company’s founders have expansive industry experience. Each partner brings a specific area of expertise to the firm and together, these
three owners create an extremely experienced and well-balanced team. They are founding YOUR COMPANY to formalize the security and
personal protection services they offer and to bring a fresh perspective to the security and protection industry. YOUR COMPANY will be
managed by its working partners and will hire key management personnel as is appropriate to their growth projections and marketing strategies.
YOUR COMPANY will be priced at the mid-to-upper range of what the market will bear. The pricing fits with the general positioning of our firm as
providing high-level expertise. Sales estimates projects revenues of approximately $1.4 million in the first year, and $1.7 million by year 3. Our
projections contained herein are authentic and will be used as the budget for business.
The firm estimates profits of approximately $329,235 by year 3 with a net profit margin of 19.28%. The company does not anticipate the need to
take on any debt, nor does it anticipate any cash flow problems arising.