With Epsilon’s Advanced TV Advertising solutions, you’ll add unique
segments to your linear or addressable TV campaigns for more
targeted audiences and measurement. Use your first-party data or
Epsilon’s unique third-party data to go beyond age and demographics,
with robust audiences—such as beauty consumers and previous
purchasers—and tie the campaign’s performance, or impact on
intended behavior, back to those specific audiences.
Bring data-driven
targeting into TV
advertising
Advanced TV
Advertising
Solutions
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CUSTOM DATA SOLUTIONS
Travel: Find and target your competitors’
most loyal guests and travelers and measure
how much they spend with your brand.
Retail: See where your customers
and prospects spend their money,
with our transactional data and card
swipes at merchants.
Restaurants: Use consumer purchase
behavior to identify and target your or your
competitors’ customers, and measure visit
frequency and average order value.
Auto: Benefit from non-modeled auto
touchpoints—not DMV data.
CUS TO M IZE & O P TI MIZE YO U R R E AC H WIT H SM AR T TA RG E TING
Data-Driven Linear TV
Nobody knows your customers like you do. Plan your buys using actual customers, or
conquest your competitors with our MarketView segments. We know exactly who shops with
your competitors and will work with our TV Network partners to place ads on the shows a
custom audience watches. At the end of your campaign, determine your linear TV ad spend
effectiveness by measuring households who saw an ad and then made an offline purchase. Go
beyond modeled panel data by using real transactions to measure Return on Ad Spend (ROAS)
so you can see your campaign’s value.
Addressable TV
Target the right households and
know every impression is delivered to the households
you want to reach. Our targeting options enable precise targeting on TV, enabling your TV
campaign to better align with your digital, mobile, direct mail and/or email campaigns—
creating an “omnichannel” effect. Post-campaign attribution analysis enables comprehensive
measurement, so you’ll know the value of every dollar you spend.
AC T IVATE ACR O S S PL ATF O R M S
TV Networks
NBCUniversal, Viacom
Addressable Providers
AdCuratio, Altice, Comcast, DISH/Sling TV,
AT&T/DirecTV, Ampersand, Spectrum, Verizon, Xandr NAC
WH Y EPSILON
Unique data
Our many data sets allow you to create more targeted, relevant audiences for your brand—either
on its own or combined with your own first-party data. We use observed behavior, not models,
to know more about who consumers are, what they buy and care about.
We offer:
More marketing transactional data than any other company, allowing you to conquest from
at least three competitors at a time
Proprietary self-reported data with unique interest and behavioral information
Scale
Our granular, scaled solution is built across a comprehensive database of transactions,
financial institutions, individuals and merchants for unbiased targeting and measurement. You’ll
get complete views of almost 123M households across their offline activity, with the industry’s
largest set of consumer data—validated by third-party review.
Omnichannel enablement and activation
If we already house your data, we’ll make it available for TV targeting with our privacy-compliant,
first-party onboarding. Extend the reach of your direct marketing and digital campaigns onto TV,
without new technology or process investment, and und
erstand your marketing’s impact across
all your channels.
Learn more:
TVDataHotline@epsil on.com
