avoidance) of committing to a low-carbon energy supply within the next 10 years (2025).
CC2.2
Is climate change integrated into your business strategy?
Yes
CC2.2a
Please describe the process of how climate change is integrated into your business strategy and any outcomes of this process
i) Description of how the business strategy has been influenced - In September 2016, eBay partnered with GlobeScan, an independent research firm, to update
our company’s environmental, social and governance (ESG) focused materiality assessment. Through assessment research and stakeholder engagement
process, we prioritized and mapped-out the issues that are most important—both from an opportunity and a risk perspective—to eBay as a business and to
our most important stakeholders. Two climate-relevant issues, energy and sustainable consumption, were considered most critical by both internal and
external stakeholders.
ii) At least one example given of how the business strategy has been influenced - The two priority focus areas (of 5 total) related to climate that were
identified in our materiality analysis – energy and sustainable consumption - along with suggested potential goals to address these issues, were presented to
eBay’s CEO and Board of Directors for review. They in turn tasked the Global Impact team with facilitating a goal -setting process across the appropriate
functional areas and business units. For energy, this included both the Critical Infrastructure Engineering (CIE) and Workplace Resources (WPR) teams, as
well as Government Relations and Finance. To address sustainable consumption, this included the North America and UK eBay Mar ketplaces teams. Through a
collaborative process, eBay performed benchmarking to understand the RE aspirations of peer companies to qualitatively assess the potential reputation
impact of an ambitious renewable energy target (and reputation risk without one). Using that information, as well as market a nd cost analyses, the cross-
functional team developed a suggested timeline, estimated costs, and known R/Os of a 100% renewable energy target, which was ultimately approved by
executive leadership.
iii) What aspects of climate change have influenced the strategy – eBay has identified R/Os across a number of opportunity drivers, as detailed in Sections 5
and 6. Many of these are expected to have direct impacts across eBay’s value chain, but indirect impacts on eBay itself. As a result, these factors are addressed
primarily in eBay’s strategy via business continuity, crisis management, procurement, etc. However, the risk from changing consumer behaviors and
opportunity presented with respect to reputation are more directly addressed by business strategy. In the case of the risk of changing consumer behavior,
eBay continues to offer new and augmented services to appeal to both existing and new customers. In 2016 we expanded our inte rmediated selling services to
increase customer convenience. These included eBay Valet (intermediated selling) and Click & Collect, which offers eBay pickup/dropoff lockers in major
stores. By making it easier and more convenient to sell pre-owned items, these services are helping increase the life of items and reduce demand for new ones,
ultimately reducing the impacts of commerce on climate change. eBay also added using 100% renewable electricity by 2025 to the company strategy. We
believe this will build reputation with stakeholders and affinity for our brand with employees and customers.
iv) How the short term strategy has been influenced by climate change – For eBay, short-term strategies are those whose impacts are realized in the 1-3 year
timeframe. The most important components of meeting the short-term business strategy include reducing operational costs via energy efficie ncy projects such
as installing real-time energy monitoring at our Dublin, Ireland location. Another key short-term business strategy aligned with reducing climate impacts is
our focus on expanding our consumer-to-consumer (C2C) selling business, which is the key driver of circular commerce activity on eBay. Sales of pre-owned
items both reduce carbon emissions as compared to a new item and produce downstream economic benefit for both sellers and buy ers.
v) How the long term strategy has been influenced by climate change - Long term strategy at eBay is 3 years and beyond. Our goal to power eBay with 100%
renewable electricity by 2025 is the primary way eBay has integrated responding to climate change in our business strategy. R eaching this goal will be a cross-
functional effort across many different teams over several years, and achieving it will require those teams to resource their participation in the goal
appropriately.
vi) How this is gaining you strategic advantage over your competitors – the online commerce space is highly competitive, and eBay competes with many other