23DFDS ANNUAL REPORT 2011
SHIPPING DIVISION
The general uncertainty and slow down
in Europe began to impact activity level
in the North Sea region in Q2. Over
the summer renewed and continuing
uncertainty on financial markets has
contributed to dampen growth. Espe-
cially demand on the freight market
between UK and Sweden weakened
during the year. In 2012 freight volumes
in the Baltic region are expected to
continue growing at a level of 24%.
Freight volumes in the North Sea region
are overall expected to decline by
03%, although some market areas are
expected to achieve moderate growth in
volumes. The competitive pressure on
the Channel freight market is expected
to ease during 2012.
Competition on the freight market is, in
general, set to increase in 2012 as the
supply of freight capacity continues to ex-
ceed demand. Surplus tonnage has since
the beginning of 2012 been deployed
between Sweden and UK on a new route
putting pressure on volumes and rates.
Passenger markets remained fairly robust
in 2011 and this trend is expected to
continue in 2012, although demand in the
UK market is expected to weaken further
during the coming year mitigated by the
London Olympics.
Network
DFDS’ network connects Europe through
two integrated divisions, DFDS Seaways
& DFDS Logistics, working together to
provide cost effective and innovative sup-
ply chain solutions for customers.
The network comprises more than 350
weekly shipping departures, strate-
gically located terminals and hubs,
integrated rail services linking shipping
and logistics networks, and IT solutions
supporting network optimization and
efficiency. The network currently covers
20 countries.
Strategic priorities & follow-up
The primary strategic priorities and acti-
ons of 2011 were:
-
nation of synergies, volume and rate
growth, yield and product mix manage-
ment, and improved collaboration with
DFDS Logistics increased operating
profit EBIT before special items by
27.8% in 2011
Severe competitive pressure had redu-
ced earnings in the Channel business
unit and in May an improvement and
efficiency project, Light Crossing, was
launched to support earnings. The
project is expected to be completed
by mid 2012
terminals: In 2011 focus was on mana-
ging the new operational set-up of the
consolidation of two freight routes and
port terminal operations at both ports,
and the conversion of a combined
route to a pure freight route. The total
result of these actions have been a
significant profit improvement which
is part of integration synergies.
2012 presents a number of opportunities
and challenges considering the different
market prospects in the Baltic and North
Sea regions.
Growth is expected to continue in the
Baltic region, and the further development
of two new routes, respectively opened
and acquired in 2011, is a key priority as is
utilizing the capacity added to the network
in 2011. Further expansion of activities in
the region is also a priority. In the North
Sea region, growth is expected to be sub-
dued and decline in some areas. Moreover,
capacity has been added to the market
in both 2011 and the beginning of 2012
which increases competitive pressure.
Longer term, a priority is to assess the
desired level of the ownership share of
freight vessels as this level has increased
to more than 60% in recent years, and
the number of vessels chartered out has
been reduced. The flexibility of the fleet
with regard to adaptation to short term
market changes has thus been lowered in
recent years.
On the Channel, the main priorities are to
achieve the goals of project Light Cros-
sing and to optimise the joint operation
of two routes with the addition of the
new DoverCalais route opened in Fe-
bruary 2012.
ACTIVITY DEVELOPMENT BY
BUSINESS AREA
North Sea
Important events 2011:
of two routes and port terminals
the year
After strong volume growth in Q1 of
10.0%, adjusted for the addition of three
Norfolkline routes in mid 2010, growth
came to a standstill in Q2 and Q3, and
decreased further in Q4.
Volume growth was weakest between
Sweden and UK as demand softened in UK
and the competitiveness of Swedish ex-
ports was reduced by a stronger currency
compared to 2010. Growth between Swe-
den and the Continent was more resilient
driven by automotive volumes, which was
also the case for volumes between Ger-
many and UK. The growth in other market
areas was relatively flat. The overall rate
level was above 2010 with pricing more
firm in some areas than others.
Two major route changes were im-
plemented at the end of 2010 with a
full-year impact in 2011. The consolida-
tion of two routes to one route between
made a significant positive contribution
to the business units improved perfor-
mance. The impact forms part of the
was converted into a pure freight route
with a share of passengers from the for-
mer combined route transferred to DFDS’
passenger route between Amsterdam and
Newcastle. The new freight route strugg-
led to meet expectations in 2011.
Competition increased during 2011 on
the trade between UK and the Continent
with major competitors deploying larger
and newer ships. In January 2012, a new
freight route between Sweden and UK
was opened by a Swedish forwarding
company adding around 30% more capa-
city to the market. As demand in this mar-
ket softened during 2011, the additional
capacity is expected to impact earnings
negatively on DFDS’ two routes between
Sweden and UK significantly in 2012.
The customer mix was stable with a high
share of industrial customers on the
Scandinavian routes. The automotive
sector performed well in 2011 while paper
and steel volumes were more subdued.
Baltic Sea
Important events 2011:
Volume growth remained strong across
routes throughout the year supported by a
high level of demand from the Russian eco-
nomy trading with Germany and Sweden.
Volumes on the corridor between Germany
and Lithuania were also boosted by Polish
restrictions imposed on road licenses for
Russian hauliers. The overall rate level
was above 2010 with firm pricing in most
markets supported by yield management
of peak and off-peak departures.