2023
Hospitality
trends in the
vacation rental
industry
022023 Hospitality trends in the vacation rental industry
Foreword
Market
Bookings
Expanded distribution
Direct bookings
Competition
Revenue
Growth
Past strategies
Future strategies
Obstacles
Pain points
Technology obstacles
Challenges + improvements
Hospitality
Information sharing
Guest check-in
5-star reviews
Guest experience + upsells
Artificial intelligence
Adoption + perceptions
Guest communications
About this report
About Hostfully
03
04
05
06
08
09
11
13
14
15
16
17
18
19
20
21
24
25
26
Table of contents
We are delighted to present the 2023 report on
hospitality trends in the vacation rental industry.
This report wouldn’t be possible without informative
conversations with and insights from industry experts,
but more importantly, the many vacation rental
operators who took valuable time to fill out our survey.
This year’s results show many similar trends to those
of our 2022 report, including an increasingly
competitive market despite post-pandemic recovery
and tightening state and city regulations.
Some changes are afoot, however.
While Airbnb continues to dominate, for the first time,
direct bookings and referrals have claimed second
place in the category, exceeding Vrbo. This is likely a
sign that operators are focused on strategy and
scalability in response to OTA fees and mandates.
Additionally, this year, revenue growth—and loss—have
shifted. While we observed a slow and steady increase
in negative revenue growth over the past few years (8%
in 2021, 13% in 2022), this year, the number jumped to
a surprising 31%— more than doubling the number of
property managers who lost revenue in just one year.
And while it’s important to note that the majority of our
2023 respondents reported positive growth, it appears
that the post-pandemic’s increased supply and inflated
operating costs have taken a toll on a growing
segment of operators.
This year produced a burst of AI activity, with an
overwhelming desire for increased AI integrations in
2024, especially in the realm of guest
communications.
Guest communications remains a pivotal category,
posing both the largest challenge to respondents and
simultaneously the area that grew easier this past
year. If anything, we can infer that guest
communications remains a foundation of the
short-term rental industry—and a key area AI’s
continued explosion may manage to unlock in 2024.
We hope this report provides valuable insights for you
and your vacation rental business.
Hostfully Yours,
Margot, David and Steph
Hostfully Founders
032023 Hospitality trends in the vacation rental industry
Foreword
Consistent with previous years, Airbnb remained the top booking source for vacation rental property managers
and hosts in 2023.
Aside from direct bookings and the major short term rental sites listed above, other booking sources remained
diversified. Of note, an increase in respondents reported Google bookings (either Maps or “Travel”), a likely
result of Google’s growing integration across top-leading PMSs and channel managers.
Market
Bookings
042023 Hospitality trends in the vacation rental industry
Agoda
Bnbfinder
Crovillas
Despegar
Evolve
Florida Rentals
Furnished Finder
Glamping Hub
Google
Hopper
Houfy
Landing
LekkeSlaap
Oliver's Travels
onefinestay
Owner Direct
Plum Guide
RedAwning
SafariNow
SmokyMountains.com
Top Villas
Travelstaytion
Whimstay
Zillow
Insurance Relocation
Companies
Travel agents
However, this year does
mark a shift: for the first
time Direct bookings have
inched ahead of Vrbo,
surpassing the OTA by a
margin.
This change tracks with
property managers’
reported goals last year:
to increase their direct
bookings.
What portion of your bookings come from the
following sources?
46% Airbnb
19% Direct, Website & Referrals
17% Vrbo
8% Booking.com
4% Other(s)
2% Expedia
1% HVMB
1% HomeToGo
1% TripAdvisor
In previous years, operators reported favoring a handful of OTAs and sites. Given the recent proliferation of new
players, this year we asked operators why they didn’t list on more sites and OTAs. The top reason? 48% of our
respondents reported that in fact they had Tried a few and didn't get any bookings, ultimately following their
guests' lead back to the major OTAs and booking sites.
052023 Hospitality trends in the vacation rental industry
Market
Expanded distribution
We narrowed in further on responses from operators
with 10+ properties as they are likely to use PMSs
(which have built-in channel managers).
Of those respondents, 45% indicated they Tried a
few and didn’t get any bookings, followed by
Unsupported payment methods (21%) and Lack of
integrations (20%) as other important factors.
What is the primary reason you don't list on more sites and OTAs?
0%
10%
20%
30%
40%
50%
Integrations don't work
(i.e. Insurance, screening,
dynamic pricing)
Payment methods aren't
supported in my area
Tried a few and
got no bookings
Top 3 reasons why operators with
10 or more properties don't list on
more sites and OTAs
5%
6%
8%
15%
19%
48%
0%
10%
20%
30%
40%
50%
60%
Fully booked
I don't want to be merchant of record
Inbox or other features don't sync with my PMS
Integrations don't work (i.e. insurance, screening,
dynamic pricing)
Payment methods aren't supported in my area
Tried a few and got no bookings
21%
20%
45%
Managers who rely on direct booking sites for reservations reported using on average two marketing tactics to
attract new guests. By a notable lead, Organic traffic tactics (SEO and social media) surpassed Paid ads.
062023 Hospitality trends in the vacation rental industry
Market
Direct Bookings
Operators with larger portfolios (25+) reported using
more simultaneous marketing tactics than their
smaller counterparts.
81%
68%
31%
24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Organic traffic (SEO)
Organic social
media traffic
Paid ads on
social media
Paid ads on
search engines
What tactic(s) do you use to attract new guests through your direct
booking site?
1
2-5
5-9
10-24
25-49
50-99
100+
1.4
1.5
1.5
1.6
2.5
2.1
2.5
Properties
managed
Average number of
direct booking tactics
Colleen Prochaska
COO, Thanks for Visiting
“Now more than ever, we are hearing from the host that their #1 concern is increasing their property’s
occupancy as the narrative around market saturation continues to grow. As the OTA platforms work for
brand loyalty from the traveler, we think digital real estate, specifically direct booking efforts, are the most
important use of your time in 2024. Specifically, we predict a major increase in independent hosts
experimenting with paid ads as the training and resources around these efforts become more available.”
Heather Bayer
Co-Founder & CEO, Vacation Rental Formula Business School
“There is never room for complacency where regulations are concerned. The thousands of owners and
managers impacted by the recent BC, Canada Short Term Rental Accommodations Act, were not ready for
harsh legislation that will come into effect in May 2024. Even if you are in the 67% that has not
experienced any change, that is not to say it won’t happen in the future. If there is no alliance to join,
consider creating one; mobilise your network, and learn as much as you can about how to respond to any
threat of regulations. You wouldn’t wait until your house was on fire to buy a fire extinguisher. Don’t wait
until legislation has been drafted before you put together an action plan.”
072023 Hospitality trends in the vacation rental industry
Market Concerns + Planning
Industry Experts
Since the post-pandemic recovery, respondents have reported higher competition levels in their areas. This year
the total number of respondents reporting more competition reached a plateau. However the nature of the
competitive landscape has changed: 2023 marks the first year the majority of respondents reported A lot more
competition as opposed to Slightly more competition.
082023 Hospitality trends in the vacation rental industry
Market
Competition
Over the past year, have you
noticed an increase or decrease
in competition in your region?
48% There is a lot more competition
33% There is slightly more competition
16% No change
2% There is slightly less competition
1% There is much less competition
Respondents who reported more
competition
0%
20%
40%
60%
80%
100%
2021
2022
2023
A lot more competition
Slightly more competition
For a third year in a row, the majority of survey respondents reported a positive revenue change from the
previous year.
While 64% of respondents reported Some growth in 2023, the proportion of operators who experienced
Moderate to Significant growth (30% or more) continued to decrease from the post-pandemic high of 2021.
And when it comes to Negative revenue growth, the rate steadily increased from roughly 8% to 13% between
2021 and 2022. This year, however, the revenue decline made an enormous jump to a shocking 31%, more than
doubling the affected businesses in 2023.
092023 Hospitality trends in the vacation rental industry
Market
Revenue
0%
5%
10%
15%
20%
25%
-50%
or more
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
+50%
or more
What do you expect to be the percentage of total revenue change from
2022 to 2023?
These numbers would indicate that while the market remains competitive and many businesses continue to be
profitable, significant revenue growth is likely winding down. It appears supply has overtaken demand.
Why has demand slowed? With many employers now issuing return to office mandates, it’s possible that
respondents have felt the loss of revenue previously generated by pandemic era guests with remote work and
travel flexibility.
Meanwhile, the massive increase in supply of short-term rentals over the past few years may be putting
downward pressure on occupancy and ADRs.
Operators have likely also taken a large hit on their operating costs (and ultimately revenue) due to the massive
rise in inflation. More supply, less demand, and lower occupancy rates may have also driven down ADRs as
inflation adds to expenses, thus exacerbating revenue loss further.
102023 Hospitality trends in the vacation rental industry
Market
Revenue
Revenue changes from 2021 to 2023
0%
10%
20%
30%
40%
50%
60%
70%
80%
2021 2022 2023
Slight growth Moderate growth Significant growth
This year operators used on average 3.3 strategies to grow their business. As in previous years, portfolio
expansion remained the top growth strategy.
However, this year marked noteworthy changes. Between 2022 and 2023, Improved marketing spiked from 39%
to 49%, and Implemented upsells rose from 16% to 23%. Notably, the popularity of Task automation also
grew—from 43% in 2022 to 56% in 2023. While this category was popular with larger portfolio management
companies in previous years, Implementing automation was popular across almost all company sizes in 2023.
112023 Hospitality trends in the vacation rental industry
Growth
Past strategies
59%
56%
52%
49%
48%
42%
23%
0%
10%
20%
30%
40%
50%
60%
70%
Added new
properties
Automated
tasks
Added dynamic
pricing
Improved
marketing
Added new
software
Increased
rates
Implemented
upsells
How did you grow your business in 2023?
Single property
2-5
5-9
10-24
25-49
50-99
100+
7%
50%
45%
35%
7%
67%
56%
43%
72%
64%
71%
73%
33%
67%
43%
78%
64%
88%
73%
67%
89%
100%
72%
45%
53%
67%
100%
100%
43%
89%
55%
100%
87%
50%
100%
64%
100%
45%
88%
100%
67%
100%
57%
78%
100%
94%
100%
100%
100%
Added new
properties
Automated
tasks
Added
dynamic
pricing
Improved
marketing
Added new
software
Increased
rates
Implemented
upsells
Jasper Ribbers
Host of "Get Paid for Your Pad" Podcast
“Revenue management sounds complicated, but it’s actually a lot easier than you think…If you want to expand
your portfolio, you have to spend money on marketing, and there’s a lot of expenses that come with that. If you
want to increase the experience, add a hot tub that costs money….revenue management — focusing on it —
doesn’t cost you anything extra. It just costs you a little time but that’s time well invested because you’re going
to learn from it and get better over time. Revenue management is not something you can learn in a week. I know
everyone is always looking for the magic pill or magic bullet, but the reality is it’s a learning process. It takes
time to really understand your market.”
Stacey St. John
Host of “The STR Sisterhood” podcast
“[I recommend] having an email marketing strategy around making sure you are getting your guests’ email
addresses, and building out a content strategy to stay in touch with them (—where you’re not just throwing your
property in their face every month, because who wants that? Ew!). Adding value through your email marketing
can be really, really beneficial and powerful when it comes to those direct bookings.”
Wil Slickers
Founder & CEO, Hospitality.FM
"Evaluate your tech stack, and become a part of the product team in a way that helps our tech partners get
better and makes our businesses better as operators. Make sure you're not paying for tech that you don't need,
and that you might already have as a function in your current tech partners. So many things have changed in the
industry within the last two years, so I think 2024 is the time or era of application and leveling up as a hospitality
operator."
122023 Hospitality trends in the vacation rental industry
Business Strategy + Revenue Management
Industry Experts
Overall, when it comes to business growth for 2024, operators intend to use a mix (roughly 2.4) of strategies.
Although every year operators report plans to Upsell more items/services, this year the category rose even
further in popularity, landing it in the third most popular intended 2024 growth strategy.
Over the last three years, respondents have reported strong interest in Increasing their occupancy rates
(historically between 60% and 70%), however in this year's survey, the interest in the category spiked to 86%. We
noted that 68% of respondents who observed more competition in their markets also selected this option as a
growth strategy. These responses suggest that either the market of financially viable rentals and/or the supply
of second homes for vacation rentals are increasing.
132023 Hospitality trends in the vacation rental industry
Growth
Future strategies
86%
62%
49%
42%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Increase
occupancy
Add more
properties
Upsell more items/
services to guests
Improve pricing
strategy
I'm not looking
to grow my business
In what areas would you like to grow your business in 2024?
Every year we ask respondents if they had a magic wand what would they choose to change to make their job
easier. Consistent with previous years, Technology remains the biggest challenge by a landslide (38%). Though
still in second place, Cleaning and turnover has decreased from 14% in 2022 to 9% in 2023. Categories including
Marketing, Maintenance and repairs, and More direct bookings have become top of mind for operators, perhaps
highlighting a market with more competition and dwindling reservations.
142023 Hospitality trends in the vacation rental industry
Obstacles
Pain points
If you could wave a magic wand and make your job instantly easier,
what would you change?
38% Technology
9% Cleaning and turnover
8% Marketing
7% Maintenance and repairs
6% More direct bookings
6% General operations
5% Hiring and staffing
4% Regulations
3% Portfolio expansion
3% Other
3% Owner management
2% Nothing
2% Guest expectations
2% Guest vetting
1% Direct bookings
1% Guest experience
Interestingly, from 2022 to 2023, a number of technology obstacles spiked. Among these, Guest communication
took the top spot, jumping from 9% to a whopping 19%, while Accounting also increased from 10% to 17%. On
the other hand, Pricing came down drastically from 15% last year to only 6% in 2023—signaling a significant win
for dynamic pricing tools.
Of note, this year’s results saw a rapid rise in the number of respondents noting challenges with their
Accounting solution. This category grew from 5% in 2021 to 10% in 2022 and finally to 17% in 2023. A similar
category—Payment solutions challenges—grew from 1% in previous years to 4% in 2023.
Why is this the case? This shift may be a sign that businesses formed during the pandemic are continuing to
mature. With such growth, inescapable business operations (finances, accounting, bookkeeping, etc) become
more complicated, often requiring more technology layers and integrations. And with more direct booking
strategies at play, payment solutions—and obstacles—likely increased as well.
152023 Hospitality trends in the vacation rental industry
Obstacles
Technology challenges
Technology challenges faced by vacation operators in 2023
19% Guest communication
17% Accounting
17% Centralization
13% Automation
8% Calendar sync and booking mgt
6% Pricing
4% Listing management
4% Other
4% Payment solutions
2% Reporting
2% Self-check-in
2% Unspecified
2% User-friendliness
We were interested in learning about any and all areas operators found to be easier and harder in 2023. In
response to our open-ended inquiry, respondents reported a major shift in what became easier. Automation
surged from 9% in 2022 to 27% in 2023, surpassing Guest communication which held fairly steady
percentage-wise between 2022 (17%) and 2023 (15%), but dropped in category placement.
It appears that as PMS ecosystems continued to mature and introduce advanced features, general Automations
improved substantially overall in 2023. For now, operators may be finding some workarounds until Guest
communication improves.
Due to these changes, we took a closer look at respondents by property volume and found that the struggle was
most notable for managers with 35-49 properties. This indicates that, as operators scale their businesses and
begin systemizing growth, Accounting remains a tough obstacle.
That said, we noticed diversified distribution across the the harder category, with the top 8 challenges coming in
between 7% and 13%, indicating that there is no one-size-fits-all solution for vacation rental managers.
162023 Hospitality trends in the vacation rental industry
Obstacles
Challenges and improvements
In 2023, what’s become easier and what’s become harder in
your business?
27%
15%
12%
8%
8%
6%
4%
4%
3%
3%
3%
2%
2%
2%
0%
0%
5%
9%
10%
8%
5%
3%
13%
8%
9%
9%
2%
6%
13%
1%
0%
5%
10%
15%
20%
25%
30%
Automation
Guest
c
ommunication
Nothing
Marketing
Calendar and
boo
kings mgt
Cleaning and
t
urnover
Portfolio
ex
pansion
Pricing
Guest vetting
Guest
e
xperience
Hiring an
s
taffing
Centralization
Everything
Accounting
Maintenance
a
nd repairs
Easier
Harder
The majority of respondents share local recommendations via Digital guidebooks, while Hard copies remain
popular as well. On average, operators use 1.6 ways to share information with their guests, with the most
popular combination being Digital guidebooks paired with Welcome emails. Of note, 12% of respondents don’t
provide any guidebook. Other methods of sharing information include:
▪ Tablet left in the property
▪ Touch-screen television at the entrance
▪ Voice-activated speaker or smart home device
As in previous years, large portfolio companies favor digital methods over hard copies as it simplifies the
process of keeping information updated and reduces quality control checks that turnover teams must perform.
172023 Hospitality trends in the vacation rental industry
Hospitality
Information sharing
How do you provide local recommendations and property information
to your guests?
77%
68%
63%
52%
48%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Digital guidebooks
Hard copy
Welcome email
No guidebook
PDF of the hard copy
also emailed
Given the cost and time commitment that in-person greetings entail, we explored other factors that may affect
operators who still use this check-in method.
182023 Hospitality trends in the vacation rental industry
Hospitality
Guest check-in
The majority of managers reported using
contactless guest check-in methods, with the most
popular being a Unique PIN code for each
reservation sent ahead of check-in time.
How do you check in guests?
The operators who greet guests at check-in.
2X
More likely to be located in a beach
or mountain/ski market
45%
Manage portfolios of 100+
properties
60%
Use digital methods of sharing
information with guests
53% PIN code (unique to each reservation)
24% In-person greeting
13% PIN code (doesn't change between reservations)
9% Lock box
1% Leave property unlocked
Over 90% of operators reported that Cleanliness was a critical factor in obtaining 5-star reviews from guests.
Notably, the Branded experience, Unique local recommendations, and Welcome package categories were cited
as smaller priorities, and considered less impactful on reviews.
192023 Hospitality trends in the vacation rental industry
Hospitality
5-star reviews
To further understand industry perception, we
tracked the Critical + Important sums across the
least impactful categories by portfolio size.
This chart shows a noticeable difference in how the
industry perceives what matters when it comes to
hospitality.
While larger operators place minimal value on
Welcome packages and enormous weight on the
Branded experience, smaller operators perceive
Unique local recommendations an important 5-star
review factor.
How important are the following to getting consistent 5-star reviews?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Cleanliness
Message response time
Amenities
Pricing
Branded experience
Unique local recommendations
Welcome package
100% - Critical 75% - Important 50% - Moderate 25% - Small impact 0% - Not important
How size impacts perception of
what is critical to getting 5-star
reviews
0%
10%
20%
30%
40%
50%
60%
70%
80%
Branded experience
Welcome package
Unique local recommendations
2-5
5-9
10-24
25-49
50-99
100+
In 2023, the majority of operators we polled offered at least one upsell to guests during their stays. For a third
year in a row, Check-in and Check-out flexibility, Mid-stay cleaning, and Local tours and activities were the most
popular options.
On average, operators offer 2.8 upsells to guests. Meanwhile, operators using more than two digital means of
information sharing (i.e. directions, recommendations, house manuals) average 3.6 upsell offerings, and larger
operators managing 25+ properties offer on average 4 upsell options.
202023 Hospitality trends in the vacation rental industry
Hospitality
Guest experience and upsells
0% 20% 40% 60% 80% 100%
Early check-in / Late check-out
Mid-stay cleaning
Local tours and activities
Groceries pre-arrival
Other concierge services
Spa / massage services
Ground transportation
Personal chef
Do you currently offer any of the following for an additional fee?
I offer - through my PMS
I offer - outside my PMS
I do not offer, but would like to
I do not offer and am not interested in offering
When asked in which areas of their businesses they believed AI will have the biggest impact, operators cited
Communications as their top response.
212023 Hospitality trends in the vacation rental industry
Artificial intelligence
Adoption and perceptions
In 2023, across industries artificial intelligence (AI)
played an operational role. In fact, 54% of our
respondents reported using AI in their businesses
over the last year.
The adoption or interest in AI typically increased
corresponding to the number of properties
managed. This finding is not surprising given that, in
general, smaller businesses typically use less
technology than larger ones.
Have you used AI tools in any
capacity for your business in the
last year?
What areas will AI impact your business the most and what area will AI
impact your business the least?
30%
35%
40%
45%
50%
55%
60%
65%
70%
75%
80%
1
2-5
5-9
10-24
25-49
50-99
100+
14%
20%
25%
1%
18%
14%
3%
5%
1%
1%
4%
4%
5%
12%
29%
44%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Billing and
invoicing
Accounting
Hospitality
Business
intelligence
Operations
Pricing
Marketing
Communications
(i.e. with guests,
leads)
Least likely to have an impact
Most likely to have an impact
Glenn Fogel
CEO, Booking.com
“I believe that generative AI and other technologies will play a key role in this new travel world, and many
of us in the travel industry are investing right now to build the foundations. However, there are going to be
significant challenges. The problems of how to obtain real-time data from countless sources, process it
all to result in optimal solutions, and then act rapidly to benefit consumers will not be solved overnight.
Nevertheless, this is just one area, among many, where we are going, and travel will be better when we
arrive.”
Brian Chesky
Co-Founder and CEO, Airbnb
“[AI] is the platform shift of all platform shifts… Our opportunity is to build one of the definitive interface
layers and it’s all built around personalization. So instead of Airbnb just asking where are you going and
when are you going, we ask you some bigger questions like Well who are you, what do you want, today
tomorrow next year, in your life? And the better we can understand you the more we can be the ultimate AI
concierge pointing you to places, community, homes, experiences and many more things.”
222023 Hospitality trends in the vacation rental industry
Artificial intelligence
Industry Experts
Mark Simpson
Boostly Founder
"[AI] is an unbelievable tool for a couple of things. It’s really good for content creation. It’s really good for
inspiration. It’s really good for market research, creating sales scripts... The power that it gives every
small business owner when you’re getting started, or even if you’ve been established for a year or two, is
huge because it can give you the information in minutes that you could spend and waste hours trying to
find. It will save us a ton of time, [but] the most important thing I want to leave you with is: we cannot
become an industry that literally copies and pastes — and rely on this. We’ve got to use [AI] for inspiration.
Because [otherwise] what will happen is all of us will become a world where all our content is the same.”
232023 Hospitality trends in the vacation rental industry
Artificial intelligence
Industry Experts
242023 Hospitality trends in the vacation rental industry
To further understand the extent to which operators anticipate using AI, 84% of respondents indicated that they
would use the tool in some capacity when communicating with guests. However, 75% of that 84% inclined to
use AI would still insist on some amount of human supervision. Respondents’ eagerness yet skepticism
surrounding AI may be informed by recent access to and experimentation with generative pre-trained tools
(i.e.; ChatGPT, Claude, Bard). Humans understand that AI answers are useful but still not 100% reliable.
Unsurprisingly, operators with 100+ properties were most receptive to implementing AI tools, with a whopping
18% of these larger operators indicating they would Write a response and send without human input. Meanwhile,
roughly a quarter of operators who manage less than 10 properties reported no interest in using AI for their
guest communications.
Artificial intelligence
Guest communications
In which of the following guest communication situations would
you use AI?
75% Use AI in guest communications with human input
16% I would not use this
9% Write the response and send without human input
This report would not be possible without the contribution and responses of 137 vacation rental operators,
ranging from single property hosts to large vacation rental management companies. We would like to express
our gratitude to our respondents.
Most questions are structured to allow respondents to select more than one response. Some questions allow
respondents to leave freeform answers, which we process and sort into categories.
To gain an understanding of our industry over time, the questions touching on general challenges, technology
use, and operations remain the same each year. However, if a new trend surfaces, we develop a new category to
reflect any impact.
252023 Hospitality trends in the vacation rental industry
About this report
1
15%
2-4
24%
100+
8%
50-99
6%
25-49
16%
10-24
18%
5-9
13%
Survey respondent property count
▪ 31% of respondents manage
properties in more than one
setting.
▪ 5% of our respondents
indicated managing
properties in two or more
countries.
▪ The most popular setting for
properties was “Beach,”
followed by “Urban/City,”
“Mountain/Ski,” and finally
“Cottage/Rural.”
NORTH AMERICA
75%
SOUTH AMERICA
6%
AFRICA
3%
EUROPE
12%
MIDDLE EAST
1%
ASIA
1%
AUSTRALIA &
NEW ZEALAND
2%
UK
1%
CENTRAL AMERICA
& CARIBBEAN
2%
Respondent’s property locations
To learn more about Hostfully
and how it can support your business:
Hostfully helps vacation rental managers run their business and provide 5-star hospitality. With property
management software that is directly integrated with Airbnb, Vrbo, Booking.com, Homes & Villas by Marriott
Bonvoy, and HomeToGo, as well as a market-leading digital guidebook platform, Hostfully supports 40,000+
properties in 80+ countries.
262023 Hospitality trends in the vacation rental industry
About Hostfully
Check out our features See our products in actionEmail us View our reports
Multi-channel distribution
Integrations
SMS-enabled
Local recommendations
Upsell marketplace
Mobile app
Direct booking site
Operations pipeline
Loads on any device
Scalable across properties
Messaging hub
Advanced reporting
Commissions from tours
Easy to set up
Automation tools
Property Management Software
Digital Guidebooks
We believe the best travel experiences are when people get closer to locals and local experiences. When that
happens, people learn to cross cultural divides, gain an appreciation for their own lives, and bridge connections
with those they never would have otherwise. This makes the world a better place.
We’re starting with vacation rental travel. Our software products give property managers the tools they need to
automate their business, reach more customers, and deliver a 5-star guest experience.
Hostfully is a complete, end-to-end property management platform that helps vacation rental property
managers increase bookings and boost revenues. By streamlining the workflow and simplifying daily
operational needs of vacation rental businesses, Hostfully empowers property managers to provide 5-star
hospitality at scale in an affordable, easy-to-use solution.
272023 Hospitality trends in the vacation rental industry
About Hostfully
92
Hostfully team
members
65%
of team identify
as people of
color
14%
of team identify
as LGBTQIA+
15
countries where
team members
live
18%
of team are
property
managers
Hostfully
Achievements
Team statistics
Preferred Plus
Software Partner
2023
2023
Certified preferred partners status
