POLLY PROFESSIONAL PAGE 2
FORTUNE 500 COMPANY CONSUMER FINANCE, Mason, OH 20XX-20XX
A multi-faceted industry leader in credit services that sets the standard in growth and profitability.
Direct Marketing Manager
Managed direct marketing acquisition and life cycle efforts for Consumer Finance private label clients.
Managed acquisition, lifecycle, and collateral production efforts 7 specialty retail clients served by GE. Recommended
lifecycle programs to customers resulting in a 30% reduction in attrition from prior year and $46M in saved sales.
Key contributor on the launch of the Co-branded MasterCard Product. Managed 3 program re-launches transitioning
clients from a private label credit card to a co-branded MasterCard. Results generated greater than 20% response rate
and 6.8M incremental sales.
Collaborated with specialty retailer to launch credit card targeted toward youth. Contributions included product design,
consumer communication, legal approval, and collateral design.
Managed re-launch of 2 key specialty credit card programs which included credit card reissue to 1M customers.
Through customer targeting exceeded client goals and response rate.
Assumed additional responsibility to assist in non-client assigned retailers to boost acquisition efforts. Expanding
product range and responsibilities for future special projects. Provided key support for newly acquired specialty retail
program.
Partnered with marketing managers, client and internal groups to recommend and implement in-store acquisition
programs, store associate training programs and contests to boost new account growth. Results during program
reflected a 20% increase over same period applications. Sustained growth after contest resulted in a 5% increase in
overall new account volume.
US BANK (formerly Star Banc Corporation), Cincinnati, OH 19XX-20XX
Regional Financial institution providing business and consumer financial products.
Assistant Vice President, Credit Card Marketing Manager
Managed a team of four marketing and customer service professionals, to grow credit card portfolio from $40M in
receivables to 264M in receivables.
Recommended and managed vendor selection for acquisition and customer relationship management. Worked with
third party to analyze recommended modeling strategies.
Assumed management responsibility for third party customer service provider greater than 60 representatives,
including managing transition from internal group to external customer service provider; product training; contract
negotiation and leading a team of individuals to enhance and recommend additional functionality.
FIFTH THIRD BANK, Cincinnati, OH 19XX-19XX
Regional Financial institution providing business and consumer financial products.
Manager Electronic Access Card Products & Deposit Product Manager
Managed the development and implementation of marketing and sales programs for Visa Check Card product.
Assumed responsibility for major program.
Managed checking, savings, certificates of deposit and safe deposit products which included analyzing competitive
data, suggesting recommendations for pricing resulting in approximately $500,000 income annually and product
strategies and monitoring weekly account volumes and balance information.
Provided conversion and retention strategies for deposit customers in four bank acquisitions.
EDUCATION
Bachelor of Science in Business Administration - Marketing Xavier University, Cincinnati, OH
PROFESSIONAL DEVELOPMENT
Life, Health & Annuities License; Six Sigma Greenbelt Certified; Direct Marketing Association Basic Institute;
Creating Customer Value; Introduction to SAS; WordPress; Facebook Marketing; Microsoft Office