Haggin Marketing Acquires SolutionSet
Agency Adds Robust Digital Marketing Capabilities
SAN FRANCISCO – February 10, 2009 -- Haggin Marketing, a leading multichannel
direct marketing services agency, today announced that it has acquired digital marketing
agency SolutionSet. Based in Palo Alto, SolutionSet was recognized last year by
Inc. Magazine as the number one fastest growing company in Silicon Valley and the
23rd fastest growing company in the nation. The acquisition adds more than 100 employees
to Haggin Marketing, for a total of 400 employees. The transaction was financed by
Lake Capital, a Chicago-based private equity firm that focuses on investing in leading
service-based enterprises.
The acquisition gives Haggin Marketing a new edge in delivering its BrandActional
®
approach to support brands while driving transactions and consistently providing
exceptional results.
Offering full-service digital marketing and technology capabilities from its offices in
Palo Alto and San Francisco, SolutionSet has built integrated marketing solutions for
clients including eBay, TIVO, Stanford, and Autodesk.
Haggin Marketing clients will benefit from SolutionSet’s strategy of coupling deep
technical expertise with compelling visual and user experience design to create effective,
innovative solutions in four specialized categories:
• Digital Marketing
• Consumer and Ecommerce Websites
• Communities and Social Media
• Rich Interfaces and Web Applications
SolutionSet’s capabilities will seamlessly complement Haggin Marketing’s expertise
in creating direct interactions that leverage multiple customer touchpoints to drive
increased sales.
“Joining Haggin Marketing lets us build our expertise into a more complete
solution,” said Kurt Garbe, chief executive officer of SolutionSet. “Together, we can
address marketers’ needs across all channels with the most creative and effective
approaches available.”
Alex Kaplinsky, founding partner of SolutionSet added, “I’m proud that this combination
enables such extraordinary opportunity for all of our associates. The power of our
cultures and people working together to serve clients is, I think, unstoppable."
SolutionSet successfully drives transactions and builds brand value across channels and
over time through a wide range of marketing and technical solutions. The company’s
capabilities span PHP, Java, Microsoft technologies (.Net) and Flash/Flex, in addition to
extensive knowledge of Information Architecture, Visual and User Interface Design.