A History of Beatles Cassettes
Winner of the Tape War
Last Modified 07 Ap 2023
The technology for the cassette (or compact cassette) is based on the
simplest premise: make the reel-to-reel tape smaller. The Philips
company is chiefly responsible for the cassette tape, meant as
competition with the other formats. Philips developed several types of
Dictaphone (voice) tapes before coming up with the “winner” in 1962.
In July-August, 1963, Philips officially launched the “compact cassette”
at the Berlin Radio Show (Internationale Funkausstellung Berlin).
Immediately, the voice tape recorders began to be sold in Germany and
in Holland. By November, 1964, Philips was marketing the first recorders – the EL-3300 – to US
customers through Norelco.
The four-track and eight-track cartridges had been directed at music to be played in automobiles,
replacing the nasty "singles player" and reel-tape player. However, the cassette at first was deemed
unsuitable for music, due to its slow speed of 1 7/8 inches per second. No reel to reel tapes featuring
music were issued at 1 7/8 ips, and the cassette had a smaller bandwidth. But it came into use for voice
recording. The microcassettes still used today for dictation were once a leading purpose of the cassette
tape.
In 1965, Philips introduced mono music cassettes in Holland, Austria, and Switzerland. As the sixties
progressed, strides were made to make the cassette “more listenable,” and in Fall, 1966, the first stereo
music cassettes became available in Great Britain. This followed a big push at the Chicago Music Show
in July, 1966. Mercury Records released the first music cassettes in the United States; by November,
1966, they had 50 titles on the market. In 1967, there were companies that were issuing cassettes as an
alternative to four tracks and eight tracks. When spring, 1968, rolled around, most major record
companies (including Capitol) were buying in. Capitol seems to have been somewhat tentative at first,
making only 25 of its best-selling titles available on cassette. Nat King Cole, the Beach Boys, and of
course, The Beatles were among the artists selected to introduce the public to Capitol cassettes. Within
a year, the cassette was beginning to establish itself.