1.2. Single apartment furniture user demand analysis
Empty nest youth is no longer a label, it should be said to be an attitude to life, Eric
krynabe mentioned in the single society. The majority of people who tend to live alone
are young people under the age of 30. They have a high level of education, good family
and their own economic strength, and have neutral or conservative views on marriage.
In the Research Report "empty nest Youth Research Report 2021" of China Mobile think
tank, the research objects are single and living alone young people with higher education
in the first tier and new first tier cities, who are concentrated in 22-35 years old, with
bachelors degree or above, living in working, unmarried, single, living in renting
(excluding group rent) and living alone, and these groups are also the main buyers of
single apartment furniture. Through Maslows hierarchy of needs theory, the needs of
empty nest youth groups are analyzed from three levels: basic life, social needs and
future development, as shown in Table 1.
In the basic life of empty-nesters, financial independence brings them more satisfaction,
so they prefer to live alone, avoid the disputes of sharing apartments and dont have to
pay the high housing prices in big cities, which is the main reason for the rapid expansion
of the bachelor apartment market and the hot selling of bachelor apartment furniture.
Empty-nest youth are more willing to invest more money in health, freedom, personal
development, housing security and other issues. For them, houses and furniture are not
just a place to live, but a vision of a better life. Nowadays, in terms of consumption
concept, empty-nest youth gradually return to rational consumption from unrestrained
consumption. For furniture, they choose more from their own needs, pursue high quality,
and pay attention to experience, efficiency and brand. In this regard, the basic survival
furniture can no longer meet the needs of empty-nest youth for single apartment furniture,
on this basis, more consider the safety, practicality and comfort of furniture. In CMF
design, the difference of color will affect the visual comfort of empty-nest youth to
different degrees, and the quality of materials will affect the health of empty-nest youth.
Therefore, the material and color of CMF design must be considered in the design of
bachelor apartment furniture in the basic life of empty-nest youth.
For social activities, nearly 70% of the empty-nest youth contact their parents at least
once a week, mainly through voice and video, and their friends get along with each other
through online contact on weekdays and offline meeting on weekends. However, the
majority of empty-nest youth do not reject strangers to socialize, and 80% of empty-nest
youth will use strangers to socialize online. It can be seen that the increase of online
social interaction promotes the frequency of furniture use and the interaction between
empty-nest youth and furniture. Moreover, empty-nest youth based on the same or
similar interests, emotions and values will also organize offline parties, which requires
thinking about the tolerance and communication of furniture. Aiming at the social needs
of empty-nest youth, the design of bachelor apartment furniture should improve the
functionality, expand the tolerance and increase the communication, and the properties
of materials can determine the main function of products, so materials can play an
important role in it [8].
In terms of self-development, empty-nest youth yearn for more jobs and development
opportunities in big cities. They believe that work is not only a tool to support their
families, but also a means to realize their self-worth. In order to gain more professional
competitiveness, many empty-nest young people will study in their spare time except for
W. Xu et al. / CMF Design Method for Bachelor Apartment Furniture 27