IDENTIFICATIONS ON NOC TEAM APPAREL
PRACTiCAL guiDELiNES—PARiS 2024
Introduction
Authorised Identifications
General Principles
NOC Emblems & National Identity
Clothing
Footwear
Clothing Accessories
Guidance on Placement
Third Party Identifications
Designs
Homologation Marks
Use of Paris Emblem and Wordmark
Measuring Authorised Identifications
Sport Specific Guidelines
contents
Identifications on NOC Team Apparel — Practical guidelines — Paris 2024
INTRODuCTiON AuThORiSED IDENTiFiCATiONS
The Olympic Charter restricts advertising
at Olympic venues. This helps dierentiate
the Olympic Games from other interna-
tional events and places the national
and Olympic identify of athletes at the
forefront. The following guidelines
summarise how the Olympic Charter
principles apply to uniforms and apparel to
be produced by NOCs for their teams and
other Participants at the Olympic Games
Paris 2024.
If any part of these NOC Apparel
Guidelines are inconsistent with the
Olympic Charter, the relevant Olympic
Charter provision(s) will prevail.
The IOC Executive Board will have the sole
authority to finally determine compliance
with the Olympic Charter and these
NOC Apparel Guidelines.
The IOC may supplement these NOC
Apparel Guidelines: in particular, they
may be superseded by the Authorised
Identification Guidelines for the Olympic
Games Paris 2024, if the IOC Executive
Board determine that to be necessary.
These NOC Apparel Guidelines apply to
Apparel, meaning Clothing (any piece
of attire worn by a Participant, including,
without limitation, competition clothing as
prescribed within the rules of each sport),
Footwear (shoes or boots worn by a
Participant) and Clothing accessories
(any article that is of an accessory nature,
worn by a Participant but which are not
essential to the participation in the event).
The guidelines applicable to non-clothing
accessories, sports equipment and other
items shall be set out in due course, in the
Authorised Identification Guidelines for the
Olympic Games Paris 2024.
Authorised Identifications include:
Manufacturer Identification
The normal display of the name,
designation, trademark, or logo or
any other distinctive sign of the
apparel manufacturer. Manufacturer
Identifications do not include encrypted
or encoded supports, such as barcodes or
QR codes, or URLs, social media accounts
or hashtags.
NOC Emblem
Either (i) the institutional or (ii) the
commercial emblem of a participating
NOC, as approved by the IOC.
Paris 2024 Emblem and Paris
2024 Wordmark
The oicial emblem of Olympic Games
Paris 2024, as approved by the IOC,
and the words “Paris 2024”, respectively.
Product Technology
Identification
The technical identification used on
clothing or footwear to identify any fabric
technology (which shall not include any
Manufacturer Identification or any part
thereof).
Identifications on NOC Team Apparel — Practical guidelines — Paris 2024
Unless specifically mentioned otherwise
hereinafter (in particular in the “Sport
Specific Implementation” section, to be
provided in 2023 at the latest) or unless
otherwise indicated in writing by the IOC,
the following general principles shall apply:
· No use of any Manufacturer
Identification may be made in a
conspicuous way. No Apparel may
be used for advertising purposes. In
particular, Apparel will be considered to
be used for advertising purposes when
the identification on such Apparel is not
in relation to sport or is only featured or
used for the purpose of conspicuous
exposure during the Olympic Games.
· No identification other than an
Authorised Identification may
appear on any apparel.
· Only one Manufacturer Identification
per piece of Apparel shall be permitted
except as provided in these NOC
Apparel Guidelines.
· Apparel designed for, and used at, the
Olympic Games should be consistent
with the relevant item of Apparel which
is normally worn or used by a Participant
in the Olympic Games.
· The general presumption is that, where
the Manufacturer Identification is not
a Clothing Brand, such identification
constitutes conspicuous advertising
and so shall not be permitted on
apparel. A Clothing Brand is a brand
principally used in the business of
manufacturing, providing, distributing
and selling clothes and which is (i)
not principally used for non-clothes
products, (ii) not confusingly similar or
identical to an identification used in
another line of business, unrelated to
clothes.
· Participants must not contribute to or
participate in any conspicuous adver-
tising within Olympic venues and sites,
and, in particular, on the field of play.
· An Authorised Identification may
only be used in compliance with the
terms of the Olympic Charter, these
NOC Apparel Guidelines or as further
approved in writing by the IOC.
· The IOC may further prohibit the use
of any Authorised Identification on any
apparel item in order to ensure the spirit
of the principles of the Olympic Charter
and these NOC Apparel Guidelines are
respected.
Subject to the General Principles above,
NOCs are encouraged to use their national
colours, name, flag and emblems, as well
as NOC Emblems (together, National
Identifications), in order to visually enhance
the national identity of their Apparel. NOCs
may choose the National Identification(s)
which will be used by their delegations on
Clothing.
No maximum frequency or sizes are
applied to National Identifications, unless
limitations are imposed within a specific
sport’s technical regulations (please refer
in particular to the sport specific imple-
mentation section for more details).
No item of Apparel may feature the
wording or lyrics from national anthems,
motivational words, public/ political
messaging or slogans related to national
identity.
NOCs, in particular the NOC of the country
hosting the Olympic Games (in this case,
the National Olympic Committee of
France), may not use the “Look of the
Games” in any way which creates confusion
between the Paris 2024 workforce and the
athletes and delegation oicials of their
national Olympic team.
gENERAL PRiNCiPLES NOC EMbLEMS & NATiONAL IDENTiTy
Identifications on NOC Team Apparel — Practical guidelines — Paris 2024
· The size of an Manufacturer
Identification shall not exceed
30cm
2
for Clothing.
· One additional identification, strictly
limited to Product Technology
Identifications, shall be permitted per
Clothing item and shall not exceed
10cm
2
.
· Where one-piece body suits are used in
competition, each of the Manufacturer
Identification and the Product
Technology Identification shall be
permitted once above and once below
the waist, provided all other principles
are respected.
· One Manufacturer Identification will be
permitted on zippers and buttons, and
should appear in the same colour as
the concerned item (I.e. tone on tone),
as long as such identifications are not
otherwise conspicuous.
· In all instances where the Item contains
elastic material (such as LYCRA®), the
Authorised Identification size shall be
measured stretched (e.g. as worn by the
athlete).
Identification of the Manufacturer
Product Technology Identification
CLOThiNg
1x ≤ 10cm²
not adjacent
to each other
1x ≤ 10cm²
not adjacent
to each other
30cm²
not adjacent
to each other
30cm²
not adjacent
to each other
This example is not permitted
due to the use of a third party
corporate design and colour
scheme.
1x ≤ 30cm²
1x ≤ 10cm²
Identifications on NOC Team Apparel — Practical guidelines — Paris 2024
All Footwear Items may carry the
Manufacturer Identification as displayed
on products sold on the retail consumer
market at least six (6) months before
the Olympic Games, provided that
such identifications are not otherwise
conspicuous.
In principle, athletes’ names are not
allowed on Footwear unless listed as
a technical requirement in the Sport
Specific Implementation section or as
displayed on Footwear sold on the retail
consumer market at least six (6) months
before the Olympic Games. Accordingly,
personalised Footwear is not permitted
as this is not deemed to be general
design and/or identification as displayed
on products sold on the retail consumer
market.
Clothing Accessories may carry identifica-
tions as per the following, subject to any
stricter IF rules which would prevail for
each concerned sport, as indicated within
the Sport Specific Implementation section
and in each case provided that such identi-
fications are not otherwise conspicuous:
Armbands
One Manufacturer Identification per item,
with a maximum size of 6cm
2
.
Socks
One Manufacturer Identification per item,
with a maximum size of 10cm
2
.
Gloves
One Manufacturer Identification per item,
with a maximum size of 8cm
2
.
Headgear
One Manufacturer Identification per item,
with a maximum size of 10cm
2
or two
Manufacturer Identifications per item to
a maximum size of 5cm
2
each, placed
above each ear.
Eyewear
May carry the Manufacturer Identification
as displayed on products sold on the retail
consumer market at least six (6) months
before the Olympic Games, with the
identifications permitted on the lenses
provided that such identifications are
engraved into the lens.
For any accessories not listed above,
the size of the Manufacturer Identification
shall not exceed 6cm
2
.
FOOTwEAR CLOThiNg ACCESSORiES
1x ≤ 6cm²
1x ≤ 10cm²
As retail trade
1x ≤ 8cm²
on one side
1x ≤ 10cm²
on one side
Identifications on NOC Team Apparel — Practical guidelines — Paris 2024
No Manufacturer Identification may appear
in combination with any other Authorised
Identification.
Manufacturer Identifications may
not appear close or adjacent to other
Authorised Identifications, in order to
avoid a composite logo eect or a
repetitive eect. This applies also in
case of several layers of Items worn by the
same person or for one-piece body suits.
No third-party reference or name may
appear on any item of Apparel, including:
· the names or nicknames of Participants
or any other persons (unless listed as
a technical requirement in the Sport
Specific Implementation section),
· any designation, trademark, logo,
corporate design or colour scheme
(including, but not limited to, those of
sponsors, National Federations, public
or governmental authorities, and clubs);
or
· any other distinctive sign (whether
direct or indirect, such as QR codes
or barcodes).
The use of URL, social media accounts,
and hashtags is not permitted on any
item of Apparel worn during the Olympic
Games.
No item of Apparel may feature any identi-
fication that relates to a product, service or
in any other way does not comply with the
principles of the Olympic Charter.
Designs of Apparel must comply with
the specifications of these Guidelines.
In particular, a design may be used for one
Games of the Olympiad and one Olympic
Winter Games but must be changed
before the following Games of the
Olympiad or Olympic Winter Games, as the
case may be.
Authorised Identifications or any portion
or variations thereof (such as graphic and/
or text that serve as concept extensions)
cannot be used in designs (e.g., repeti-
tions, extensions, distortions, watermarks,
patterns, etc.) of Items.
For the avoidance of doubt, drawings,
colour schemes, combinations, patterns,
prints, letters, numerals, geometric
elements, slogans, taglines, words or
designs that derive or refer or otherwise
create the impression that they are
identical or similar to an Manufacturer
Identification (including, in particular,
Exclusive Identifiers), may not be used in
designs of Items for the Olympic Games.
If any identification is necessary for
safety reasons and is prescribed within
IF rules and regulations (e.g. “CE” or a
similar non-commercial certification logo)
and included within the Sport Specific
Implementation section, such identification
will be permitted on the Item, in a location
that allows technical verification by oicials.
guiDANCE ON
PLACEMENT
ThiRD PARTy
IDENTiFiCATiONS
DESigNS hOMOLOgATiON
MARkS
Identifications on NOC Team Apparel — Practical guidelines — Paris 2024
NOCs may enhance the Olympic identity
of their Apparel (Clothing only) by using
the Paris 2024 Emblem or Wordmark
on a limited basis, in accordance with
the following conditions are observed.
In general, the Paris 2024 Emblem and
Wordmark must:
· be sourced directly from Paris 2024 and
used in accordance with the Paris 2024
Marks Usage Guidelines;
· not be used for any commercial
purposes including, but not limited to,
licensed and replica merchandise;
· only be used once per Item of Clothing,
with a maximum size of 30cm
2
.
In particular:
· It is forbidden to associate the Paris
2024 Wordmark with an Manufacturer
Identification.
· When used in conjunction with
the NOC Emblem, the Paris 2024
Wordmark should be positioned under
the NOC Emblem with a distinctive gap
or separation between the Paris 2024
Wordmark and the NOC Emblem or
separated by a small dividing line.
· The Paris 2024 Wordmark can only be
reproduced in its entirety as defined
in the Marks Usage Guidelines or in a
generic font (i.e. Arial, Helvetia, etc.).
· The Paris 2024 Emblem may be used
on both competition (Field of Play) and
NOC clothing and must absolutely
appear alone.
· It is forbidden to associate the Paris
2024 Emblem with any other Authorised
Identification (such as an Manufacturer
Identification or an NOC Emblem or IF
Identification).
· The Paris 2024 Emblem can only be
reproduced in its entirety as defined in
the Paris 2024 Marks Usage Guidelines.
uSE OF PARiS 2024
EMbLEM AND wORDMARk
LOGO
LOGO
LOGO
1x ≤ 30cm²
Identifications on NOC Team Apparel — Practical guidelines — Paris 2024
Regular shapes
Where the Identification of the Manufacturer
appears as a rectangle or square, the
mathematical rules used to calculate the
surface area of the shape will be applied.
a
b
Area = a × b
Irregular shapes
Where the Identification of the
Manufacturer is an irregular shape, a
rectangle or square will be traced around
the identification, and the mathematical
rules used to calculate the surface area of
the rectangle or square shall be applied.
a
b
Area = a × b
Combined shapes
Where the Identification of the Manufacturer
combines the manufacturer name with
the manufacturer logo, a rectangle or
square will be traced around the combined
identification and the surface area of the
rectangle or square shall be calculated in
its entirety.
a
b
Area = a × b
MEASuRiNg AuThORiSED IDENTiFiCATiONS
Identifications on NOC Team Apparel — Practical guidelines — Paris 2024
SPORT SPECiFiC guiDELiNES
WDSF
DanceSport
(Coming)
IJF
Judo
World
Aquatics
(Coming)
FIBA
Basketball
ISA
Surfing
World
Archery
FIE
Fencing
FIG
Gymnastics
IFSC
Sport
Climbing
IGF
Golf
UWW
Wrestling
BWF
Badminton
FEI
Equestrian
FIFA
Football
FIH
Hockey
IHF
Handball
ITF
Tennis
UIPM
Modern
Pentathlon
World
Rugby
World
Sailing
World
Taekwondo
World
Triathlon
World
Skate
World
Athletics
ISSF
Shooting
PBU
Paris 2024
Boxing Unit
ICF
Canoe
UCI
Cycling
FIVB
Volleyball
World
Rowing
IWF
Weightlifting
ITTF
Table Tennis
Identifications on NOC Team Apparel — Practical guidelines — Paris 2024
