16 Southern University and A & M College www.subr.edu/careerservices 17
Work Your Network
Developing a Noticeable LinkedIn Profile
T
echnology has revolutionized the hiring process. In 2003,
LinkedIn introduced an online business-networking
platform that gave candidates and recruiters unprecedented
access to over 332 million users across the globe, making the search
for the right job and the right candidate a more efficient process. As
a current or recent graduate, you may be unsure about how to best
use LinkedIn. Is it like Facebook? What information should be in my
profile? How do I use it to network or find a job?
Is LinkedIn Like Facebook?
Nope, LinkedIn isn’t like Facebook. LinkedIn isn’t about
personal details, like what you did last weekend. While you have
a profile and a profile picture, the focus is business. This platform
is where you showcase your educational background, relevant
experience, volunteer experience, your skills, knowledge of your
desired industry, interaction with other business professionals,
and communicate your “value proposition” to employers.
What Should Be Included In My Profile?
A polished LinkedIn profile is the crux of successful online
networking. Consider your profile your first impression to a global
online business community. While that can feel a bit intimidating,
don’t overthink it. It’s easy to create a profile you can be proud to
share with other professionals. To help you get started, use the
following tips for constructing a professional profile beyond just
your work experience.
1. Headshot
LinkedIn profiles that have a headshot are more likely to be
viewed by recruiters. Unlike your Facebook picture, your LinkedIn
picture should be business-oriented. Your profile picture should
be a preview of what it would be like to see you come in for an
interview. Look professional and smile. Keep in mind that selfies
are strictly prohibited if you want to land the job!
2. Keyword Rich Headline
The second most important piece of your profile is the headline.
This is an opportunity to announce to the global business
community who you are or who you seek to become. Use this
prime real estate to your advantage by incorporating keywords
from your desired job or industry.
3. Summary
The summary section is your 30-second elevator pitch. Use
this section to introduce yourself and highlight significant skills,
qualifications, and interests in your desired field. Be sure to
communicate passion and enthusiasm for the industry and the work.
4. Education
The education section is the place to list your full degree, indicate
your institution, and graduation or anticipated graduation date.
Be sure to include any minors, study abroad experiences and
certificate programs related to the degree.
5. Language
Share that you have the ability to speak a second language; include
the language and proficiency level. Sharing this information can
give you a competitive advantage over other candidates.
6. Samples of Your Work
LinkedIn offers a great feature for users to upload samples
of their work. Showcasing samples of presentations, research
projects, senior capstone assignments, and portfolios add value
and credibility to your profile.
7. Volunteer Experience
Employers take note of volunteer experience. Be sure to include
the name of the organization, your role within the organization
and length of involvement. Also include details such as
fundraising results, event coordination, management experience
and more. Your volunteerism, in many cases, can be as valuable as
work experience, especially if it is related to your desired industry.
8. Awards and Honors
Highlight any awards and honors received during your
collegiate academic career including nonacademic awards
received for community or civic engagement. List the full
name of the award (avoid acronyms), awarding organization or
department, and the year the award was received.
9. Select Your Skills
Identify your top industry-specific, technical and general skills.
Adding this information to your profile will allow others to endorse
your skill set, giving you instant credibility. A solid list of at least 8-10
skills demonstrates value and capability.
10. Share Your Interests
Disclosing your personal interests and hobbies can help
demonstrate your work-life balance. Personal interests can
sometimes score a few extra “top candidate” points, but be sure
to avoid sharing too much personal information. Remember, the
LinkedIn profile is a platform for professionals.
How Do I Network To Land The Job?
Now that you have completed your profile, land the job by using
these top features to start connecting with other professionals:
Customize the Invitation to Connect
Every time you send a message to connect with someone on
LinkedIn, make sure that you customize the text. Share who you
are, why you want to connect, and how you found or know the
individual. For example, if you met them in-person, tell them
where you met and when.
Alumni Connections Feature
LinkedIn offers users a dynamic tool that connect individuals
who share the same alma mater. Search for alumni who are
practicing in your desired field, have the same degree, attended
your institution during a specific time period, and more. Many
individuals are happy to assist their fellow alumni with career
advice and even hire alums. Don’t forget to showcase your school
pride in that customized invitation to connect!
Follow Companies, Join Groups, and Connect with Recruiters
Start following your dream companies on LinkedIn and join
industry specific groups. Be the first to know about company news
and job postings. As you start following companies, make note of
who is posting updates and job announcements. Use those clues to
connect with recruiters and company leaders.
Share Content
Position yourself as a knowledgeable resource. Share interesting
industry or work productivity articles. Comment on posts shared
by others in your network. Reinforce your professional brand by
sharing your knowledge and perspectives.
Gala Jackson, M.Ed. is a Millennial Expert & Career Management
Consultant with InterviewSnob, a career consulting boutique for
millennials. Connect with Gala @interviewsnob and check out her website
at www.interviewsnob.com
Social Networking Websites
C
areer professionals—and parents—are warning young
job seekers that using social networking sites, such
as Facebook and Twitter, may be hazardous to your
career. After all, do you want your potential employer to see
photos of you at last weekend’s party? Certainly, those photos
could diminish your prospects of landing a job. However,
more job seekers are using social networking to enhance their
preparation for interviews, garner an advantage over less-wired
peers, and even gain an edge with recruiters.
One example of a constructive use of social networking
websites is gathering background information about the
recruiters with whom you will interview. By finding out about
topics that will interest the recruiter, you may gain an upper
hand in the interview process. In addition, stronger connections
with a potential employer can be made by talking about
the clubs he or she belongs to and even friends you have in
common—information that can be discovered on Facebook.
Research on professional sites like LinkedIn can also be
used to prepare for site visits. By using the alumni connections
available through LinkedIn, you can gain added insight into
potential employers. If you are interviewing with a company,
search for alumni who are working there. You can have
conversations with alumni via LinkedIn that you wouldn’t have
in an interview, such as, “do you like it at the company” or “can
you negotiate salary?”
Networking Rules
When you seek and maintain professional connections via
social networking sites, follow the same etiquette you would if
you were networking by phone and in person. Remember that
every contact is creating an impression. Online, you might tend
to be less formal because you are communicating in a space
that you typically share with friends. Just as you would not let
your guard down if you were having dinner with a potential
employer, you must maintain a positive and professional
approach when conversing with networking contacts online.
Ask good questions, pay attention to the answers, and be
polite—this includes sending at least a brief thank-you note
anytime someone gives you advice or assistance.
If It’s OK for Mom, It’s OK for
Facebook
The more controversial aspect of the interplay between social
networking and job searching is the privacy debate. Some
observers, including career counselors, deans, and parents,
worry that students put themselves at a disadvantage in the job
search by making personal information available on Facebook
and Twitter pages. More and more companies are using such
websites as a screening tool.
Concern about privacy focuses on two areas: social life and
identity/affiliations. Parents and career counselors argue that
job-seekers would never show photos of themselves at a party in
the middle of an interview, so why would they allow employers
to see party photos on a Facebook page? Students often respond
that most employers do not even use social networking sites and
that employers already know that college students drink.
While it may be true that senior managers are less likely to be
on Facebook, young recruiters may be active, and in many cases,
employers ask younger employees to conduct online searches of
candidates. Why risk losing a career opportunity because of a
photo with two drinks in your hand?
It’s easy to deduce that if an employer is comparing two
candidates who are closely matched in terms of GPA and
experience, and one has questionable photos and text on his
or her online profile and the second does not, that the second
student will get the job offer.
Identity—Public or Private?
Identity and affiliations are the second area where social
networking and privacy issues may affect your job search and
employment prospects. Historically, job-seekers have fought
for increased protection from being asked questions about their
identity, including religious affiliation and sexual orientation,
because this information could be used by biased employers to
discriminate. Via social networking sites, employers can now
find information that they are not allowed to ask you.
Employers can no longer legally ask these questions in most
states, however, some students make matters like religion,
political involvement, and sexual orientation public on their
web pages.
You would never include religious and political affiliations
as well as sexual orientation or transgender identity (LGBTQ)
on your resume, so do you want this information to be available
via social networking sites? There are two strategies to consider.
One approach is that if you wish to only work for an employer
with whom you can be openly religious, political, or LGBTQ
then making that information available on your web page will
screen out discriminating employers and make it more likely
that you will land with an employer open to your identity and
expression.
A second approach though, is to maintain your privacy
and keep more options open. Investigate potential employers
thoroughly and pay special attention at site visits to evaluate
whether the company would be welcoming. This strategy
is based on two perspectives shared by many career
professionals. First, as a job-seeker, you want to present only
your relevant skills and experience throughout the job search;
all other information is irrelevant. Second, if you provide
information about your identity and affiliations, you may be
discriminated against by one person in the process even though
the company overall is a good match.
Written by Harriet L. Schwartz.
Strategies for Safe and Strategic
Social Networking
1. Be aware of what other people can see on your page.
Recruiters use these sites or ask their colleagues to do
searches on candidates.
2. Determine access intentionally. Some career counselors
advocate deactivating your Facebook or Twitter
accounts while job searching.
3. Set a standard. If anything appears on your page that
you wouldn’t want an interviewer to see, remove the
offending content.
4. Use social networking to your advantage. Use these
sites to find alumni in the companies that interest you
and contact them before you interview in your career
center or before a site visit. In addition, use social
networking sites and internet searches to learn more
about the recruiters who will interview you before the
interview.