REQUIREMENTS FOR THE BACHELOR OF BUSINESS

REQUIREMENTS FOR THE BACHELOR OF BUSINESS ADMINISTRATION DEGREE

MICHAEL F. PRICE COLLEGE OF BUSINESS

THE UNIVERSITY OF OKLAHOMA

For Students Entering the

Oklahoma State System

for Higher Education

Summer 2000 through

Spring 2001

Marketing

0509A

Major

LOWER-DIVISION REQUIREMENTS UPPER-DIVISION REQUIREMENTS

Subject Hours Courses Core Requirements -

15 hours

Major Requirements -

18 hours

Communications

9-19

ENGL 1113, Principles of English Composition (Core I)

ENGL 1213, Principles of English Composition (Core II)

COMM 1113, Principles of Communication

Foreign Language, 0-10 hours, (Core)—Students who have com

pleted two years of high school foreign language are exempt from

the general education foreign language requirement.

FIN 3303, Business Finance

L S 3323, Legal Environment of

Business

MGT 3013, Principles of Organization

and Management

MKT 3013, Principles of Marketing

†B AD 4013, Business Strategy and

Policy—Capstone (to be taken

last semester of senior year)

† = requires completion of all other

College of Business core courses prior to

enrollment and permission from Under

graduate Programs.

NO CORRESPONDENCE COURSES

MKT 3023, Marketing Analysis

MKT 4333, Marketing Strategy and

Policy

12 hours from the following, with at least

6 hours of 4000-level:

3213, Distribution Management

3323, Consumer & Industrial Buyer

Behavior

3343, Retail & Channel Management

4123, Selling & Sales Management

4153, Consumer & Trade Promotions

4223, Logistics Management

4523, International Marketing

4800, Current Issues in Marketing

4900, Marketing Reading

Behavioral &

Social Science

P SC 1113, American Federal Government (Core III)

Elect 6 hours from the following fields:

Anthropology, Psychology, Sociology, Political Science, Geography

(Economic, Human or Political Geography). A maximum of three

hours of Pol. Sci. will count toward this requirement.

Humanities

HIST 1483 or 1493, U.S. (Core IV)

1 course from each of the following 3 fields (Core IV):

§Understanding Artistic Forms - ___________________

§Western Civilization and Culture - ________________

§Non-Western Culture - _________________________

One upper-division course from the approved University-Wide

General Education course list (outside the major) must be selected

in addition to the capstone course, B AD 4013. Courses taken to

fulfill the University-Wide General Education requirements must

be chosen from the list of approved courses printed in the class

schedule. This course may be taken as an upper-division elective.

Science &

Mathematics

§Natural Sciences—8 hours, 2 courses taken from the biological

and/or physical sciences. The two courses must be from different

disciplines and at least one course must include a laboratory com

ponent. (Core II)

_________________________

MATH 1643, Precalculus for Business, Life and Social Sciences

MATH 1743, Calculus I for Business, Life & Social Sciences

(Core I—Substitute: 1823, Calculus & Analytic Geom. I)

MATH 2123, Calculus II for Business, Life & Social Sciences

(Substitute: 2423, Calculus & Analytic Geom. II)

Upper-Division Business

Electives - 6 hours

Upper-Division Electives

14 hours

6 hours selected from the following

areas: Acct., Bus. Admin., Bus. Comm.,

Economics, Energy Management,

Finance, Legal Studies, Management,

and Management Information Systems.

Upper-division electives may be taken in

any area inside or outside the College of

Business except Marketing.

Basic

Business

ACCT 2113, Fundamentals of Financial Accounting

ACCT 2123, Fundamental Managerial Accounting

B C 2813, Business Communication

ECON 1113, Principles of Economics—Macro (Core III)

ECON 1123, Principles of Economics—Micro

ECON 2843, Elements of Statistics

MIS 2113, Computer-Based Information Systems

Free Electives Advertising Option:

7 hours if exempt from foreign language.

Free electives may be taken in any lower-

or upper-division area outside the College

of Business.

(requires 128-134 hours)

The following courses will be absorbed in

the upper-division elective category.

JMC 3303, Intro. to Advertising

JMC 3333, Advertising Research

JMC 3363, Advertising Media

JMC 4343, Advertising Campaigns

NOTE: JMC 4343 fulfills the upper-divi

sion general education requirement.

§Courses taken to fulfill the University General Education Requirements must be

chosen from the University-Wide General Education Approved Course List.

* A 2.50 cumulative and OU grade point average is required for upper-division marketing

beyond 3013.

‡ A 2.50 cumulative and OU grade point average is required for upper-division business

courses (3000-4000 level).

A combined maximum of 8 hours of military science, aviation and physical education activity

courses will count toward the 128 hours.

ADDITIONAL REQUIREMENTS

1. Thirty-nine hours of upper-division business courses (3000-4000-level) are required.

2. No more than 18 hours of 3000-4000-level marketing beyond 3013 can be taken to count

toward the required 128 hours.

3. Candidates for the B.B.A. degree must complete their last 30 hours as resident students in

the College of Business. However, if a candidate has completed the last 51 hours as a resi

dent student at the University of Oklahoma, 9 of the last 60 hours may be taken at another

university or by correspondence from OU.

4. Pass/No Pass WILL NOT be accepted for any Business courses or any specifically required

courses.

Revised 5-00

GENERAL REQUIREMENTS

Minimum Total Hours ..............................128

Minimum Overall Grade Point Average .....................2.50

Minimum Grade Point Average in Major ....................*2.50

Minimum Grade Point Average in Upper-Division Business Courses ......‡2.50

Minimum Grade Average—OU Residence ....................2.50

Marketing—0509A—Page 2

COURSES IN ACCOUNTING (ACCT)

2113 Fundamental Financial Accounting. Basic principles of financial accounting. Emphasis on

the preparation and use of the income statement, balance sheet and statement of funds flow for

corporations. Coverage includes the analysis and recording of transactions involving cash, inven

tories, fixed assets, bonds and capital stock as well as closing, adjusting and reversing entries for

revenue and expense items. (F, Sp, Su)

2123 Fundamental Managerial Accounting. Prerequisite: 2113. Introduction to managerial ac

counting. Analysis of cost behavior and the use of this knowledge for both short- and long-term deci

sion. An introduction to budgeting and the accumulation of product costs for planning and

performance evaluation. Specific coverage includes cost-volume-profit analysis, capital budgeting,

allocations, variances from standard costs and the measurement of divisional performance. (F, Sp, Su)

COURSES IN BUSINESS ADMINISTRATION (B AD)

4013 Business Strategy and Policy. Prerequisite: senior standing and completion of all other

College of Business Administration core courses. Administrative decision making with emphasis

on analyzing business problems, formulating policies and implementing plans for action; com

prehensive cases provide the opportunity to study the proper interrelationships among produc

tion, finance, marketing and the many other functions involved in managing a business

enterprise. Should be taken in student's final semester. (F, Sp, Su)

COURSES IN BUSINESS COMMUNICATION (B C)

2813 Business Communication. Prerequisite: English 1113 and 1213 or equivalent, Communi

cation 1113 and sophomore standing. This course is writing intensive. Focuses on oral and writ

ten communication as well as critical thinking skills. Also covers persuasive strategies and moves

sequentially from analytical skills to composition strategies to written and oral reports. (F, Sp, Su)

COURSES IN ECONOMICS (ECON)

1113 Principles of Economics-Macro. The functioning and current problems of the aggregate

economy: determination and analysis of national income, employment, inflation and stabiliza

tion; money and banking, monetary and fiscal policy; and aspects of international interdepen

dence. Laboratory (F, Sp, Su)

1123 Principles of Economics-Micro. Goals, incentives and allocation of resources resulting

from economic behavior with applications and illustrations from current issues: operation of

markets for goods, services and factors of production; the behavior of firms and industries in dif

ferent types of competition and income distribution. Laboratory (F, Sp, Su)

2843 Elements of Statistics. Prerequisite: Mathematics 1503 or equivalent. Basic statistical

techniques emphasizing business and economic applications. Topics covered include data sum

mary techniques, elementary probability theory, estimation, hypothesis testing, simple regres-

sion, time-series and index numbers. Laboratory (F, Sp, Su)

COURSES IN FINANCE (FIN)

3303 Business Finance. Prerequisite: Accounting 2113, 2123, and Economics 1113, 1123 and

2843. An introductory course in financial administration of the firm. Topics include the finance

function, concepts of sources and uses of funds, analysis and estimation of need for funds (short-

and long-term), short-term sources, working capital management policy, long-term sources, cap-

ital structure policy and implementation, capital budgeting and the cost of capital. (F, Sp, Su)

COURSES IN JOURNALISM AND MASS COMMUNICATION (JMC)

3303 Introduction to Advertising. Prerequisite: 1013, 2033 or permission. Survey of the field of

advertising and career areas within the field with emphasis on the relationship between market

ing and advertising and the media which serve as channels of advertising communication. (F)

3333 Advertising Research. Prerequisite: 1013, 2033, 3303. Introduction to concepts of re

search. Survey and use of secondary and primary data sources as basis for formulating basic ad

vertising plans, including advertising and communications goals and objectives. (Sp)

3363 Advertising Media. Prerequisite: 1013, 2033, 3303, 3333. Characteristics of the major ad

vertising media. Problems of rates, coverage and costs of using various media mixes. Emphasis on

the planning of the media schedule and its relationship to the creative strategy. (F)

4343 Advertising Campaigns. Prerequisite: 1013, 2033, 3303, 3333, 3353, 3363 and senior

standing. This is the senior capstone course for the Advertising sequence. Working as members of

competitive advertising agency teams, students research, plan, develop marketing, creative and

media strategy and make formal presentations to a major client for a complete advertising cam

paign. (Sp)

COURSES IN LEGAL STUDIES (L S)

3323 Legal Environment of Business. Prerequisite: junior standing. The legal environment of

business organizations with ethical considerations and the social and political influences affecting

such environments. (F, Sp, Su)

COURSES IN MANAGEMENT (MGT)

3013 Principles of Organization and Management. Prerequisite: junior standing. An introduc

tory course presenting the basic concepts and practices of management, both private and public.

Historical development of management; basic definitions and philosophy; fundamental mana

gerial functions, including planning, organizing, staffing, directing, and controlling; a survey ap

proach to quantification in organizational life; current trends in management; possible future

developments in organization and administration. (F, Sp, Su)

COURSES IN MANAGEMENT INFORMATION SYSTEMS (MIS)

2113 Computer-Based Information Systems. Prerequisite: undergraduate major in business.

Covers theory and practice for design and use of computer-based information systems in organi

zations. Project work includes using a relational database and designing a personal web page.

Students demonstrate their ability to use a personal computer for word-processing, spreadsheet,

database, and presentation applications by passing a competency exam. Laboratory (F, Sp, Su)

COURSES IN MARKETING (MKT)

3013 Principles of Marketing. Prerequisite: Economics 1113, 1123, Accounting 2113, 2123,

junior standing. Focuses on the relationship between the firm and its customers and the other

members of the channel of distribution. Introduces students to: the marketing function of an or

ganization; the environmental factors influencing marketing decisions; the discovery of market

opportunities; the development of marketing strategy; and the development of marketing pro

grams. (F, Sp, Su)

3023 Marketing Analysis. Prerequisite: 3013, Business Communication 2813, Management In

formation Systems 2113; or concurrent enrollment, and Economics 2843. A study of basic math

ematical, statistical, accounting and financial analysis techniques and tools related to marketing.

The methodology and planning of marketing research studies and methods for the analysis, inter

pretation and presentation of research data. (F, Sp)

3213 Distribution Management. Prerequisite: 3013 or concurrent enrollment. A study of the

supply side of marketing focusing on the processes of purchasing, materials management, physi

cal distribution and the retail and wholesale institutions in the marketing channel. Focus is also

placed on the selection, design and management of effective marketing channels with a view to

wards the development of an optimal distribution system for a firm. (F, Sp, Su)

3323 Consumer and Industrial Buyer Behavior. Prerequisite: 3013 and 3023 or concurrent

enrollment in 3023. The buying-using process is examined. The external environment, individual

determinants, and decision processes are studied in the context of forming marketing strategy

and tactics. Topics include information processing, social and economic influences, attitude for

mation and change, image creation and positioning, behavioral research, and low and high in

volvement behavior. (F, Sp)

3343 Retail and Channel Management. Prerequisite: 3013, 3023 or concurrent enrollment in

3023. An analytical approach to the management of channels of distribution emphasizing retail

institutions. Covers channels as behavior systems, the foundations of channel structure, the dy-

namics of channel behavior and the design of channel systems. Retail institutions are highlighted

and attention is given to both strategic and operational decisions. (F, Sp)

4123 Selling and Sales Management. Prerequisite: 3013, 3023. Addresses the field sales and

field sales management efforts of the firm. It examines personal selling as the link between the

marketing firm and the customer. The thrust of the course is application and the view is opera-

tional and tactical. (F, Sp)

4153 Consumer and Trade Promotions. Prerequisite: 3013 and 3023 or concurrent enrollment

in 3023. Introduces the student to the promotion element of the marketing mix. The function of

promotion is to manage the marketing communication process. (F, Sp)

4223 Logistics Management (Crosslisted with Geography 4223). Prerequisite: 3013, Eco

nomics 2843. The physical supply and distribution function in business management, including

channel selection, transportation, facility location, and materials management; concentrates on

the analytical and managerial methods necessary for the development and control of an inte

grated logistics system. (F)

4333 Marketing Strategy and Policy. Prerequisite: 3013, 3023. Should be taken in the student's

last semester. Major topics addresses are strategic marketing, product management, pricing man

agement and marketing ethics. (F, Sp, Su)

4523 International Marketing. Prerequisite: 3013. Study of marketing concepts and their inter

national marketing implications, dealing with international market structure, framework for

multi-national marketing, strategic guidelines for global marketing strategies, pricing, promotion,

product and distribution strategies for international markets. Special assignments include case

studies, country analysis, article reviews and a term paper on topic special interest relation to in

ternational marketing. (F)

4800 Current Issues in Marketing. 1 to 3 hours. Prerequisite: permission of department and in

structor. May not be repeated. An advanced seminar dealing with contemporary issues in mar

keting. Content will vary with the instructor. May not be repeated.

4900 Marketing Reading. 1 to 3 hours. Prerequisite: advanced standing and permission. May be

repeated; maximum credit six hours. Provides an opportunity for the student to study materials

not usually presented in regular courses. (F, Sp, Su)