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THE MAKE-A-WISH BRAND
Our brand includes our own set of beliefs. We believe:
• when each wish comes true, it empowers the child, strengthens the family and
enriches the community.
• a wish experience carries lifelong benefits to every wish child and family.
• we must grant the highest quality wish possible every time.
• we must reach every eligible child with a wish come true.
• each wish we grant has the power to move in concert with medical care and
strengthen every child we serve.
• each wish exudes the life-affirming, hope-giving, joyful essence of our mission.
MISSION, VISION AND VALUES OVERVIEW
Our mission, vision and values form the cultural foundation
of our brand.
MISSION: Why Make-A-Wish exists – to grant the wishes of children with
life-threatening medical conditions to enrich the human experience with hope, strength
and joy;
VISION: What Make-A-Wish aims to achieve – make every eligible child’s wish
come true;
VALUES: How we create culture and make business decisions – with integrity, by
focusing on wish children, striving toward excellence, fostering community and following
our inspiration.
MISSION
The global Make-A-Wish mission statement is:
We grant the wishes of children with life-threatening
medical conditions to enrich the human experience with
hope, strength and joy.
Acceptable expressions of this mission statement include:
• Make-A-Wish grants the wishes of children with life-threatening
medical conditions to enrich the human experience with hope, strength and joy.
• Our mission is to grant the wishes of children with life-threatening medical conditions
to enrich the human experience with hope, strength and joy.